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![Susan R on Twitter: "@MythinformedMKE “Woke” definition sounds like good things, no? https://t.co/0CRsjdVood" / Twitter Susan R on Twitter: "@MythinformedMKE “Woke” definition sounds like good things, no? https://t.co/0CRsjdVood" / Twitter](https://pbs.twimg.com/media/FoLlgyIXEAERBUl.jpg:large)
Susan R on Twitter: "@MythinformedMKE “Woke” definition sounds like good things, no? https://t.co/0CRsjdVood" / Twitter
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Daniel Voglesong - Birthyear 1957 on Twitter: "#Woke definition 👍 https://t.co/AUaSSuWvj8" / Twitter Daniel Voglesong - Birthyear 1957 on Twitter: "#Woke definition 👍 https://t.co/AUaSSuWvj8" / Twitter](https://pbs.twimg.com/media/FqT733hXgAEsjrh.png)